Aussie Ingenuity: Case Study Collection


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Ebook: 20-page PDF

From Australia to the world – this collection of case studies analyses the objectives, strategy, execution and the all-important results of campaigns that fly the flag for the nation, including some that have been picked up and transported to other markets and inspired spin-offs.

Brands featured in this volume:

  • Coca-Cola 'Share a Coke'
  • Breville 'The Naked Espresso'
  • Oak 'Reverse Robberies'
  • Kia at the Australian Open
  • AAMI 'Rhonda & Ketut'