Briefing an Integrated Campaign: Template & Expert Walkthrough

How-To Guide

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This step-by-step guide to briefing an integrated marketing communications campaign was created for marketers to brief an agency, or agencies, for an integrated marketing communications (IMC) campaign, but is also useful for a specific creative/advertising campaign. Strategist Mark Sareff provides expert advice every step of the way so you get the best outcome.

This product is delivered as a 21-page PDF.