Briefing a PR Agency: Template & Expert Walkthrough

How-To Guide

  • Sale
  • Regular price $29.95

Did you know... You can get this item, and everything else in the Shop, for one low monthly fee. Become a Pro Member today »

This step-by-step guide to briefing a PR campaign was created for marketers to brief an agency, or agencies, but is also a useful exercise for in-house teams when starting a new campaign or project. Ava Lawler provides the expert advice every step of the way, with lessons from experience.

This product is delivered as a 19-page PDF.