Briefing a PR Agency: Template & Expert Walkthrough

How-To Guide

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This step-by-step guide to briefing a PR campaign was created for marketers to brief an agency, or agencies, but is also a useful exercise for in-house teams when starting a new campaign or project. Ava Lawler provides the expert advice every step of the way, with lessons from experience.

This product is delivered as a 19-page PDF.