Innovating Like Start-ups: A Marketing Manager's Definitive Briefing

Trend Briefing

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Learn how to future-proof your brand against disruption by partnering with, or creating, start-ups and incubators.

This 20-page trend briefing has been developed especially for marketing managers in Australia and New Zealand and explores how organisations are partnering with start-ups and incubators – or building their own. It includes input from leading experts and organisations such as BlueChilli, KPMG, Artesian Capital, GE Australia, Bain & Company and more.


  • Foreword: Nicholas Gruen, CEO of Lateral Economics and former chair of Innovation Australia
  • Data: The innovation score – Australia versus the world
  • Diagram: Innovation strategy matrix
  • Feature article: How Australian businesses are embracing start-up mentalities, methods and partnerships to future-proof against disruption by Michelle Dunner
  • The debate: “To be a successful innovator, companies must encourage disruptive processes within their businesses.”
  • Opinion: How innovation can be both opportunity and threat – the fintech example by James Mabbott, KPMG Australia
  • Opinion Cracking the code of innovation by Richard Hatherall and Darrell Rigby, Bain & Co.


This product is delivered as a single PDF file.