Bupa cares for over 33 million people across 190 countries. With a breadth of offerings, Bupa’s challenge is to build awareness of its capabilities and services beyond health insurance. In addition to being one of the country’s largest privately operated health insurers, Bupa is also the largest private operator of residential aged care facilities in Australia, and the largest dental practice operator in Australia and New Zealand. Bupa operates 26 Bupa Optical centres, is the exclusive supplier of Visa Medical Services for new migrants to the country and has recently opened up its first GP clinic.
Bupa invests in a range of strategic relationships across its business. The more prominent are managed by a partnership group responsible for partnerships with research, innovation, branding, marketing, corporate responsibility and sustainability objectives. Business units also invest in partnerships relevant to their markets and operations.
In this seven-page case study, go inside the organisation’s development of a whole-of-business partnership strategy, model and assessment framework to ensure all investments in sponsorships, research partnerships and community initiatives create positive social and/or health impacts while delivering returns to the business.