Managing Agencies: A Marketing Manager's Definitive Briefing

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Learn the latest best practice in managing agencies and marketing partners. 

This 20-page trend briefing has been developed especially for marketing managers in Australia and New Zealand and explores how to navigate the in-house versus outsourcing debate in modern marketing management.

It includes input from leading experts and organisations such as Darren Wolley, Con Stavros, Tim Matheson and RSW/US.

Contents:

  • Foreword: Con Stavros
  • Verbatim: CMO comments:
  • Feature: In or out? by Michelle Dunner
  • Infographic: Insights from the 2016 RSW/US New Year Outlook
  • Opinion: Going in-house? Make it strategic, not organic by Darren Woolley
  • Opinion: The restless mind of the client by Tim Matheson.

 

This product is delivered as a single PDF file.