From Australia to the world – this collection of case studies analyses the objectives, strategy, execution and the all-important results of campaigns that fly the flag for the nation, including some that have been picked up and transported into other markets and inspired spin-offs. Brands featured in this volume:
- Coca-Cola 'Share a Coke'
- Breville 'The Naked Espresso'
- Oak 'Reverse Robberies'
- Kia at the Australian Open
- AAMI 'Rhonda & Ketut'