Aussie Ingenuity: Case Study Collection

  • Sale
  • $4.95
  • Regular price $14.95


From Australia to the world – this collection of case studies analyses the objectives, strategy, execution and the all-important results of campaigns that fly the flag for the nation, including some that have been picked up and transported into other markets and inspired spin-offs. Brands featured in this volume:
  • Coca-Cola 'Share a Coke'
  • Breville 'The Naked Espresso'
  • Oak 'Reverse Robberies'
  • Kia at the Australian Open
  • AAMI 'Rhonda & Ketut'