Social Commerce: A Marketing Manager's Definitive Briefing

Trend Briefing

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Learn how brands can leverage social media to influence sales.

This 20-page trend briefing has been developed especially for marketing managers in Australia and New Zealand and explores how commerce can thrive in social media where user-generated content and word-of-mouth spread like wildfire. It includes input from organisations such as AIMIA, Frost & Sullivan, Etsy, Twitter and more.


  • Executive summary by report editor, Chris Byrne
  • Foreword by Karson Stimson, VP and director, AIMIA; founder and CEO, WeAreDigital
  • Infographic: Social commerce ROI
  • Feature: Putting social at their fingertips
  • The debate: “All brands should use social media as a path to direct- to-consumer ecommerce.” Respondents: Sahil Merchant, David Mann, Mark Dougan,
  • Opinion: Best practice for integrating social content in a website – Pete Cassidy, Stackla
  • Opinion: Don’t be the ‘suit’ at the party: tips from the Etsy community on making social media work for ecommerce – Helen Souness, Etsy
  • Opinion: The four elements that should be part of every retail business’ Twitter strategy – Nick Bowditch, Twitter Australia


This product is delivered as a single PDF file.